From embracing virtual fitness experiences to thinking beyond a single room to deliver fitness opportunities, hoteliers will benefit by giving the fitness experience in their hotel a complete makeover.
It’s been a while since the hotel fitness center was little more than a lesser-used room on the lower floor of most hotels. From humble beginnings in the basement, the average workout facility evolved over time into something closer to the chic, spa-like interiors we know today. But the actual fitness experience – the feeling of stress and calorie busting workouts at the end of a long day of meetings or sightseeing? That, hamstrung by the combined need for expensive equipment and finite square footage, unfortunately hasn’t kept pace.
But all of that is set for a makeover thanks to a shift in post-pandemic guest attitudes and evolving technologies that mean hospitality workout facilities are finally ready to break free of physical constraints and usher in a new era of experiences for guests and even cost savings for operators. In the fight for new consumer travel dollars, guest experience will reign supreme and fitness is fast becoming the next frontier for hotel operators to win. Let’s take a closer look at just what that means in the five principles of next generation guest fitness.
Let’s take a closer look at just what that means in the five principles of next generation guest fitness with our article in Hospitality Technology..